Any technique that efficiently manipulates public opinion is sure to be repeated, and we are able to now clearly see how the tobacco {industry}’s playbook is getting used to form the general public narrative about COVID-19 and the projected post-COVID period.

In 2011, after a few years of elevating consciousness relating to genetically modified organisms (GMOs) and industrial agriculture, we determined we would have liked a brand new sport plan. Educating folks by our e-newsletter was nice, however we realized one of the simplest ways to reveal Monsanto — a number one GMO advocate and patented seed proprietor on the time — was to get them to have interaction immediately and guarantee nationwide consideration.

To that finish, funded the signature gathering in California that initiated Proposition 37, the precise to know what’s in your meals by making certain correct GMO labeling. We spent greater than $1 million for the Prop 37 initiative, plus a number of million {dollars} extra for GMO labeling initiatives in different U.S. states within the following years.

This initiative pressured Monsanto to have interaction with the general public on to defend their poisonous merchandise and harmful enterprise practices, all whereas receiving nationwide protection within the course of. 

The Monsanto Case

Monsanto spent tens of hundreds of thousands of {dollars} attacking anybody of their means, however they did so not directly, identical to the tobacco {industry} did earlier than them. That is the core take-home of what I’m about to explain subsequent.

They used a public relations workforce to do most of their soiled work — paying scientists and lecturers to voice their “unbiased opinions,” influencing scientific journals, and getting journalists and editorial boards to write down favorable and influential items to assist them preserve their lies and affect minds.

Nonetheless, whereas the spending of tens of hundreds of thousands of {dollars} to affect voters resulted in a slender defeat of Prop 37, the brand new, widespread consciousness of GMOs, pesticides and industrial agriculture ultimately led to Monsanto’s demise.

In 2013, in a last-ditch effort to salvage its tarnished picture, Monsanto employed the PR agency Ketchum. As famous in a HuffPost article by Paul Thacker,1 “Monsanto hit reboot with Ketchum,” which “created a marketing campaign referred to as GMO Solutions, and used social media and third-party scientists to supply a counter narrative to allay concern about Monsanto’s merchandise.”

The GMO Solutions’ web site is about as much as permit professors at public universities reply GMO questions from the general public — supposedly with out remuneration from the {industry}. However over time, proof emerged exhibiting that these lecturers are removed from unbiased, and sometimes find yourself getting paid for his or her contributions by way of hidden means, equivalent to unrestricted grants.

College of Florida professor Kevin Folta is one distinguished instance described in my 2016 article “Scientific American — Another Monsanto Bedfellow.” In that article, I additionally evaluation how GMO Solutions co-sponsored a panel dialogue about GMOs in March that yr with the media and partnerships division of Scientific American.

On the time, Jeremy Abatte, vp and writer of Scientific American, insisted the occasion was not a Ketchum occasion however a Scientific American occasion. Few purchased his reasoning although, and lots of ended up submitting Scientific American into the chemical biotech shill class.

Having purchased Monsanto on the finish of 2016, Bayer continued the technique to depend on PR companies for public acceptance. Within the article2 “Bayer’s Shady PR Corporations: Fleishmanhillard, Ketchum, FTI Consulting,” U.S. Proper to Know evaluations the various deception scandals involving these companies. A key discovery was proof exhibiting “there are goal methods to silence robust voices.”

After investigating the methods utilized by Monsanto and Bayer, we are able to now see that the identical playbook is being utilized by Large Tech and Large Pharma to form the general public narratives about COVID-19 and the Nice Reset. Once more, a central aspect of those campaigns is to silence critics, particularly these with giant on-line followings, together with yours actually.

I’ve been publicly labeled a “national security threat” to the U.Okay. by Imran Ahmed, a member of the Steering Committee on Countering Extremism Pilot Job Pressure underneath the British authorities’s Fee for Countering Extremism and the chief govt of the Centre for Countering Digital Hate (CCDH).

Based on Ahmed, I and others who query the security and necessity of a COVID-19 vaccine could also be susceptible to violent extremism. This defamatory assertion clearly has no foundation in actuality in anyway. Moderately, it’s a part of the propaganda geared toward destroying the opposition — on this case the opposition to the technocrats driving the Great Reset agenda, which spans throughout social, financial and well being associated sectors.

As reported by the Nationwide Vaccine Info Heart, which was additionally on the CCDH record of nationwide safety threats:3

“The anonymously funded CCDH additionally has an workplace in Washington, D.C. and the defamatory publicity marketing campaign created in December 2020 was designed to not solely discredit NVIC’s four-decade public file of working inside the U.S. democratic system to safe vaccine security and knowledgeable consent protections in public well being insurance policies and legal guidelines, however to destroy our small charity.”

Publicis Is an Organizing Pressure within the Nice Reset Deception

Public deception is now being carried out at a mass scale, and the entire thing seems to be led and arranged by one other main PR agency, this time the Publicis Groupe, self-described as “one of many world’s largest communications teams,”4 which represents main firms inside the expertise, pharmaceutical and banking industries.

These firms, in flip, have numerous partnerships with the U.S. authorities and world nongovernmental organizations (NGOs). Publicis itself can also be a accomplice of the World Financial Discussion board,5 which is main the decision for a “reset” of the worldwide economic system and a whole overhaul of our lifestyle.6 As you will notice, Publicis’ fingerprints might be discovered all through the web of censorship and misdirection that’s now being forged throughout the digital panorama.

The Publicis Groupe has manipulated what folks take into consideration business merchandise for almost a century. Over that century, they’ve purchased or partnered with focused promoting avenues, starting with newspapers, adopted by radio, TV, cinema and the web. Extra just lately, they’ve branched into Large Knowledge acquisitions and synthetic intelligence platforms.

To grasp the facility PR firms equivalent to Publicis have right now, it’s worthwhile to perceive the function of the free press. Whereas pro-industry promoting labored properly for many years, there was nonetheless the irksome drawback of the Fourth Property, a time period that refers back to the press.

The issue for {industry} was that skilled investigative journalists working for magazines, newspapers and broadcast retailers would write in-depth exposés, outing the reality behind misleading promoting and countering {industry} propaganda with science, statistics and different documented info — and when a free press with trustworthy reporting based mostly on verifiable info truly does its job, ineffective or poisonous merchandise are pushed off the market.

The reply that {industry} got here up with within the late twentieth century to fight fact in journalism was, pure and easy, to manage the Fourth Property with promoting {dollars}. Information organizations will merely not run stories that may hurt the underside line of its advertisers.

By additional partnering with the “massive weapons” of media — such because the Paley Heart for Media — Publicis and its {industry} shoppers have been capable of affect and management the press to limit, certainly nearly eradicate, your means to get the reality on many essential points.

Publicis, Large Pharma and NewsGuard

To begin off this sprawling internet of {industry} connections surrounding Publicis, let’s take a look at its connections to the self-appointed web watchdog NewsGuard. NewsGuard charges web sites on standards of “credibility” and “transparency,” ostensibly to information viewers to probably the most dependable sources of stories and knowledge.

In actuality, nonetheless, NewsGuard finally ends up performing as a gate keeper with a mission to barricade unpopular fact and variations of opinion behind closed gates. Its clearly biased rating system simply dissuades folks from perusing data from low-rated websites, mine included. 

NewsGuard acquired a big chunk of its startup capital from Publicis. NewsGuard additionally has ties to The Paley Heart for Media, talked about earlier. For clarification, The Paley Heart consists of each main media on the earth, together with Microsoft, AOL, CBS, Fox and Tribune Media. One among its actions is to sponsor an annual world discussion board for {industry} leaders.7

NewsGuard is housed in The Paley Heart in New York Metropolis. In November 2015, Publicis’ chairman of North America, Susan Gianinno, joined The Paley Heart’s board of trustees.8

Leo Hindery,9,10 a former enterprise accomplice of the co-CEOs of NewsGuard, Steven Brill and Gordon Crovitz, can also be a former trustee and director of The Paley Heart. Taken collectively, NewsGuard has pretty influential connections to The Paley Heart apart from being a tenant of their constructing.

As talked about, Publicis represents many of the main pharmaceutical firms on the earth, and since a lot of its income comes from the drug {industry}, it’s not far-fetched to imagine Publicis may affect NewsGuard’s rankings of drug {industry} rivals, equivalent to different well being websites.

Publicis, Large Pharma, NewsGuard and Large Tech

Subsequent, let’s add a layer of Large Tech into the combination. Publicis, which represents Large Pharma, not solely has the flexibility to affect the general public by NewsGuard, but it surely’s additionally a Google accomplice,11,12 which permits it even higher means to bury undesirable views that may damage its clientele. 

NewsGuard can also be partnered with Microsoft, initially by Microsoft’s Defending Democracy Program.13 By way of an expanded partnership introduced in 2020, Microsoft Edge customers gained entry to NewsGuard without cost, and Microsoft Bing gained entry to NewsGuard’s knowledge.14

Publicis, Pharma, NewsGuard, Large Tech, Authorities and NGOs

Increasing the net additional onto authorities and NGO territory, we discover that NewsGuard can also be related to the U.S. State Division, the U.S. Division of Protection and the World Well being Group. All three are listed as NewsGuard companions.15 NewsGuard can also be partnered with:16

  • Public libraries
  • Colleges
  • MSN
  • Bing
  • Development Micro and lots of others

To summarize, the net round Publicis now consists of worldwide drug firms, NewsGuard, Google, Microsoft, the U.S. State Division and DoD, the WHO and the World Financial Discussion board. Thoughts you, this isn’t a complete evaluation of hyperlinks. It’s merely a sampling of entities to present you an concept of the breadth of those connections, which when taken collectively clarify how sure views might be so successfully erased.

Add in ‘Anti-Hate’ Group and Google-Trusted Well being Websites

However we’re not carried out but. NewsGuard’s health-related service referred to as HealthGuard17 can also be partnered with WebMD, Medscape and the CCDH — the progressive cancel-culture chief18 with in depth ties to authorities and world assume tanks that just lately labeled folks questioning the COVID-19 vaccine as nationwide safety threats.

In 2017, WebMD was acquired by Internet Brands, an organization underneath the worldwide funding agency Kohlberg Kravis Roberts (KKR) umbrella. KKR additionally owns a number of different health-related web manufacturers. Since WebMD owned Medscape, it too now belongs to the KKR Web Manufacturers as properly.

Collectively, HealthGuard, CCDH, WebMD and Medscape have launched a public service marketing campaign referred to as VaxFacts. The purpose of the marketing campaign is to “present info and instruments to assist customers make knowledgeable selections about vaccines,” WebMD stories.19

In tandem with that marketing campaign, Google is funding fact-checking organizations to the tune of $3 million, with the purpose of countering “vaccine misinformation,” and NewsGuard maintains a “Coronavirus Misinformation Monitoring Heart” that features a “High COVID-19 Vaccine Myths Tracker.”20

WebMD dominates well being searches carried out by Google and shares person data with Google’s promoting arm and different third-party companies — a follow that’s unlawful in Europe.

What this implies is DoubleClick, Google’s advert service, is aware of which prescriptions you’ve looked for on the positioning, thus offering you with personalised drug advertisements, and Fb is aware of what you’ve looked for in WebMD’s symptom checker, in addition to any medical diagnoses you acquired. I reviewed these findings in “WebMD and Healthline exposed Violating Your Privacy.”

Since most of its income comes from promoting, WebMD is way from an unbiased supply of well-researched well being information. For instance, it has been caught shilling for Monsanto, publishing industry-friendly “articles” which can be actually paid commercials recognized within the media world as advertorials.

Ten years in the past, WebMD was additionally caught publishing a fake online depression screening test. Actually, it was an promoting trick for the antidepressant Cymbalta, and there was no means for check takers to get a clear invoice of psychological well being.


So, to recap, we discover connections between the drug {industry}, NewsGuard/HealthGuard, instructional establishments, Large Tech firms like Google, Microsoft and Bing, the U.S. State Division and DoD, world technocratic establishments just like the WHO, nationwide and world NGOs just like the CCDH and the World Financial Discussion board, and dominating well being web sites like WebMD and Medscape.

Once more, that is removed from an exhaustive investigation of those sorts of connections. It’s merely a small sampling of readily apparent relationships. Towards the middle of this internet is the Publicis Groupe, the shoppers of which embrace main drug firms, Large Tech firms and monetary establishments in additional than 100 nations.21

By the way in which, Publicis additionally started investing in synthetic intelligence expertise in 201722 and partnered with Microsoft in 2018 to develop a worldwide AI platform.23 It additionally bought the information agency Epsilon in 2019,24 thereby establishing possession of first-party knowledge — a crucially helpful useful resource relating to using AI.

As detailed on its web site, the agency’s experience is concentrated inside 4 most important actions: communication, media, knowledge and expertise (together with AI companies), and all shoppers have entry to its experience in all of those areas.

Whereas it’s straightforward to dismiss Publicis as simply one other advert company, I consider it will be silly to underestimate its energy to prepare the type of coordination required to close down vaccine issues, anti-lockdown proponents and other people making an attempt to teach their fellow man in regards to the risks of the Nice Reset, which is being introduced forth as a “crucial” post-COVID step.

Whereas these items could appear unrelated, they’re actually not. As talked about, the Nice Reset includes all the things — together with well being, schooling, authorities, economics, redistribution of wealth, enterprise practices, environmental “protections” and way more.

What Can You Do?

Every little thing we all know is about to vary, and people who disagree with the mainstream narrative are troublemakers that have to be silenced, lest the plan get pushed off-track by an unwilling public.

The reply to this dilemma is transparency. We should expose the machinations that permit this agenda to be pushed ahead. A part of that publicity is trying on the function of massive PR firms like Publicis, which helps affect the general public thoughts in order that the technocrats can preserve their lies till it’s too late to do something about it.

Bear in mind we DEFEATED Monsanto and we are going to defeat this risk to our freedom too. We merely allowed the general public to be taught the true fact in regards to the points, and that triggered Monsanto’s collapse.

I’m presently working with among the brightest minds within the tech area —cybersecurity specialists and billionaire philanthropists who’re very properly networked. These people are dedicated to preserving your private freedoms and liberties. We’re in search of to contain an enormous redo of your entire web that won’t permit tech monopolies the flexibility to censor the reality as a result of it occurs to battle with their advertisers.

There was an rising name for the decentralization of the Web as expressed on this article on Coin Telegraph last week. This might imply that moderately than websites being hosted on centralized servers in a single location their content material can be saved and served from 1000’s if not hundreds of thousands of computer systems everywhere in the world making it nearly inconceivable to censor or shut down.

We’re in search of to implement a method that Tim Berners-Lee is proposing. For these of you who don’t know, Berners-Lee is the individual that gave us the world large internet graphical interface of the web, and he didn’t take a penny for it. Had he licensed this expertise, he absolutely can be the richest particular person on the earth right now.

You possibly can learn extra about Berners-Lee’s plan on this February 5, 2021, article in The Conversation,25 however basically in includes knowledge sovereignty, supplying you with management over your knowledge and privateness. So, what are you able to do?

Please perceive you play a VERY essential, if not crucial function on this course of. The primary a part of the technique is to repeat what we did with Monsanto and expose their plans. So, when you’ve got any curiosity in preserving your freedoms, I strongly encourage you to share this text and my video with everybody you understand so folks can begin to perceive how they’re being manipulated. This may successfully “immunize” them in opposition to the propaganda.

Secondly, encourage your family and friends to subscribe to the e-newsletter so that you might be up to date on the subsequent steps that will likely be essential to defeat these tech monopolies tyrannical makes an attempt at management.


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